7 Best AI Assistant Tools & How to Use Them

Seventy-seven percent of C-suite leaders say AI is changing how they do business.

One of the most popular types of AI technology businesses are using is AI assistants.

AI-powered assistants promise to make teams more efficient and profitable. Still, new products are hitting the market all the time, making it increasingly difficult for business leaders to choose tools that will have a positive impact.

This article explores the current state of AI assistants: their benefits, limitations, and what they can bring to the workplace in 2024. We also reveal the best AI assistant tools currently on the market.

The 7 best AI assistants

1. Motion: The best personal AI assistant
2. HyperWrite: The best AI writing assistant 
3. Zendesk AI: The best AI assistant for customer support
4. Gong: The best sales AI assistant 
5. Zoom AI Companion: The best AI meeting assistant
6. MarketingBlocks: The best marketing AI assistant
7. CastorDoc: The best AI analytics assistant

What makes the best AI assistant?

AI assistants will be everywhere in 2024. A lot of the best ones use generative AI to create content and help marketers, sales professionals, and pretty much everyone else under the sun get more done faster. But the expectation versus reality gap is widening for a lot of these tools. Many products fail to live up to the promises of their marketing campaigns, leaving users disappointed.

According to Microsoft and LinkedIn’s 2024 Work Trend Index Annual Report, professionals say the best AI technology does three key things:

1. Helps them save time (90%)
2. Allows them to focus on their most important work (85%)
3. Lets them be more creative (84%)

We’ve taken this feedback in our analysis of the best AI assistants.

Our criteria for selecting these AI assistants

The best assistants don’t just add another product to your toolbox. They wrap up several functions into one system so you can accomplish more while freeing up mental space and time in your schedule for deep work, highly productive collaboration sessions, and creativity.

With the right technology, you’ll feel like you have your own personal assistant setting you up for success every day. We’ve ensured every tool we recommend does the following:

1. Helps you get more done every day

Above all, a quality AI assistant must help you and your team get more done daily.

2. Measurably increase productivity

Productivity means little if you can’t measure its positive impact on the business. Whether it’s increased profits, faster turnaround times, or more conversions, your technology should shed light on the numbers. 

3. Hands-free automation

A quality AI assistant should automate repetitive tasks without requiring constant interaction or the need to manually set up workflows.

Top 7 AI assistants for a more productive 2024

Based on our criteria, we’ve selected seven AI assistants as the best currently available. These aren’t glorified search interfaces like Siri, either. These are AI assistants designed to perform specific tasks and solve everyday problems for you and your team.

1. Mo‎tion: The best personal AI assistant

Motion is a top-tier AI personal assistant that optimizes scheduling and streamlines task management.

It effortlessly organizes and synchronizes meetings and timetables to work with deadlines and availability.

If priorities change, it'll automatically reshuffle the calendar to ensure everything fits in without overcommitment.

Motion helps you and your team be 137% more productive by automatically creating and managing schedules. It saves you time, provides a measurable productivity boost, and automatically reschedules tasks for you — so you’re not constantly trying to figure out what to do next.

Why you need it: Motion is ideal for anyone looking to streamline their daily schedule. It's a seamless solution for time management that handles your to-do list so you don’t have to.

It’s particularly useful for those juggling multiple meetings and tasks. Syncing team calendars enhances project coordination, especially for distributed workforces.

Key features:

• AI task management
• Intelligent scheduling
• Automatic rescheduling
• Meeting Assistant
• Calendar synchronization

Pros:

• Creates the perfect schedule for you
• Automatically prioritizes tasks
• Prevents clashes, overlaps, and missed deadlines

Cons:

• Mobile app still in development
• Slight learning curve

Pricing:

• Free plan
• Individual: $19/month
• Team: $12/month per user

Reviews:

• Rated 4.1 out of 5 on G2 (out of 89 reviews)

One user says, “It has been the most helpful - and I'm not exaggerating - thing that ever happened to me in my creative career regarding project management and work-life balance.”

2. Hy‎perWrite: The best AI writing assistant

‎HyperWrite is a cutting-edge AI writing assistant. Its capabilities enhance and accelerate the writing process. It offers real-time suggestions and creative ideas and helps you craft compelling content.

Why you need it: HyperWrite is perfect for anyone who writes regularly, whether for business, academic, or creative purposes.

It reduces the time spent on drafting and editing, making your writing process more efficient.

Top features:

• AI-generated content
• Job-specific content generation tools
• Seamless editing integration
• Self-driving mode

Pros:

• Easy to use
• Learns your writing style
• Suggests sentences as you type
• Speeds up your writing process

Cons:

• The usual quality and accuracy concerns with generative AI
• A little slower than other AI writing assistants

Pricing:

• Premium: $19.99/month
• Ultra: $44.99/month

Reviews

• Rated 5 out of 5 on G2 (out of 2 reviews)

One user says, “You can use it on any web application such as google docs, Gmail and other text boxes. A must-have AI tool if you want to speed up your work productivity.”

3. Ze‎ndesk AI — The best AI assistant for customer support

‎Zendesk AI is an AI assistant for customer support teams. It helps agents resolve customer issues faster — before they cause lasting damage and, potentially, churn.

Key features:

• AI customer support bots
• AI assistant for support agents
• Automatic, generative AI responses
• Response suggestion
• Rapid personalized replies

Pros:

• Help support agents resolve issues faster
• Automate repetitive support tasks
• Improve agent performance
• Increase customer happiness, retention, and value

Cons:

• Advanced AI is an add-on that will increase costs
• Only available on the Suite Professional plan or higher

Pricing:

• Suite Team: $49/month per agent
• Suite Growth: $79/month per agent
• Suite Professional: $99/month per agent
• Suite Enterprise: $150/month per agent
• Advanced AI add-on: $50/month per agent

Reviews:

• Rated 4.3 out of 5 on G2 (out of 5,869 reviews)

One user says, “As Zendesk continues to evolve the product with new AI offerings and acquisitions, they continue to strike the balance of ease of use while innovating to meet their customer needs.”

4. Go‎ng: The best sales AI assistant

It offers deep insights into customer interactions to improve sales strategies.

The AI assistant analyzes sales interactions and delivers actionable insights at scale. This empowers teams to decide on forecasting, training, and sales initiatives.

Why you need it: Gong is a must-have for sales teams who want to turbocharge customer engagement.

It offers a highly personalized perspective on sales interactions, helping you close deals more effectively based on your needs and circumstances.

Top features:

• Sales interaction analysis
• AI-generated deal insights
• Deal warnings
• Team coaching platform

Pros:

• Insights from 40+ AI models
• Consolidate all customer communications into one dataset
• Close more deals with actionable insights
• Accurately forecast revenue
• Identify project risks, such as overspending, early

Cons:

• Expensive
• Inconsistent transcription accuracy

Pricing:

• Contact Gong for a quote

Reviews:

• Rated 4.7 out of 5 on G2 (out of 5,774 reviews)
• One user says, “Gong is an exceptional tool that revolutionizes the way we operate. Its AI-driven analytics provide deep insights into sales conversations, helping us to identify successful strategies and areas for improvement.”

5. Zo‎om AI Companion — The best AI meeting assistant

‎Zoom AI Companion is an AI assistant for team managers who are bogged down in meetings. It helps you communicate, collaborate, and connect with team members while reducing prep time and disruption of traditional meetings.

Key features:

• Schedule meetings at the best time for everyone
• Generate meeting summaries to save time taking notes
• Smart recording divides meeting recordings into chapters by topics for faster reviewing
• Generate agendas and content for meetings
• Generate emails for invites, summaries, and follow-ups

Pros:

• Schedule meetings from team chats
• Reduce the time it takes to plan and run meetings
• Save time on note-taking (when summaries work)
• Automate follow-ups with generative AI
• Available on all paid Zoom plans

Cons:

• Inconsistent accuracy of meeting summaries

Pricing:

• Basic: Free (AI Companion not available)
• Pro: $13.32/month per user
• Business: $18.32/month per user
• Business plus: $22.49/month per user
• Enterprise: Contact Zoom for a quote

Reviews:

• Rated 4.5 out of 5 on G2 (out of 55,411 reviews)
• One user says, “The new feature that got added recently, AI companion, where it makes notes of the meeting, is so cool and useful, specially when you have got client meetings with lots of brainstorming.”

6. Ma‎rketingBlocks — The best marketing AI assistant

‎MarketingBlocks is an all-in-one AI assistant for marketing teams. You can create almost any marketing asset using generative AI — from blog posts and landing pages to ad copy, email templates, videos, and more.

Key features:

• Create marketing assets with generative AI: web copy, ad copy, landing pages, and more
• Generate videos from keyword prompts
• Create banner ads, hero sections, and other visuals with AI
• Convert content into other formats — e.g., text into video
• Automatically generate and publish content across social media
• Voice generator for video scripts
• Ethan, the marketing AI assistant bot

Pros:

• All-in-one marketing AI assistant
• Create marketing assets with AI
• You can generate almost any content format: blog posts, landing pages, videos, etc.

Cons:

• Asset quality is typical of generative AI
• It will be clear to audiences you’re using generative AI, especially with video and imagery

Pricing:

• Pro: $47/month
• Booster: $67/month
• Enterprise: $127/month

Reviews:

• Rated 4.4 out of 5 on G2 (out of 5 reviews)
• One user says, “Very convenient to have features and functions needed for a marketer all in one place. The user interface is extremely easy to work with. The AI is responsive.”

7. Ca‎storDoc — The best AI analytics assistant

‎CastorDoc is an AI analytics assistant that makes data analytics accessible to everyone. Simply ask the AI assistant a question like “what did our MRR look like for the past 12 months?” and CastorDoc will generate a data visualization showing monthly recurring revenue for the past year.

Key features:

• Conversational analytics assistant
• Generate data visualizations with prompts
• Automatically clean data
• Find data sets, metrics, and insights using plain language

Pros:

• Code-free, conversational data analysis
• Get actionable insights faster
• Open insights to everyone — not only data analysts
• Generate reports and data visualizations

Cons:

• Expensive
• Although accuracy is impressive, verification is often required

Pricing:

• Contact CastorDoc for pricing

Reviews:

• Rated 4.7 out of 5 on G2 (out of 61 reviews)
• One user says, “Castor is very straightforward and easy to use, navigate, and search to find our data, determine what it is, and how it's all connected. It's been a vital resource in helping build out and maintain our vast data bank.”

Organize your life with an AI assistant tool

Why waste time scheduling, planning, organizing, and reshuffling your workload? Let AI take control.

Motion automates 90% of planning, and machine learning algorithms perfectly plan your day. No more meeting clashes. No more overcommitment.

Streamline your daily workflows with Motion as your AI personal assistant. Try it now for free.