What's inside this worksheet?
- The 4 Ps worksheet — get crystal clear on what you offer, who it’s for, and how to position it in one clean sentence.The STP framework — identify your ideal audience, narrow your focus, and craft messaging that actually lands.
- SWOT analysis worksheet: Spot your biggest opportunities (and blind spots) before your competitors do.
- The marketing funnel planner: map every stage of your customer journey and align tactics that move people from awareness to advocacy.
- Messaging framework: Distill your entire strategy into one clear, customer-first statement.
- Filled-out examples for every section: So you’re never guessing what “good” looks like.
