Tired of managing your projects, marketing teams, and campaigns in a mish-mash of different tools and platforms? Runaway deadlines, duplicate work, and unhappy clients are guaranteed if you don’t have an efficient management process.
Project management software for marketing can help you regain control. But there are hundreds of options on the market, so which should you choose? To help you decide, we’ve hand-picked eight of our preferred project management platforms for marketing and sorted them by their ideal use cases.
Key considerations when choosing project management software for marketing
With project management software in marketing, there’s no clear-cut best option for every team. The right choice for your company depends on your processes, company size, existing tech stack, and more.
However, some common considerations apply to most companies looking for a modern project management tool for marketing. You need a way to deal with approval workflows, stakeholder communication, and flexible task prioritization and deadlines.
Automating complex approval workflows
From reviewing creative briefs and wireframes to final designs, marketing teams often have complex approval processes, including multiple senior staff members.
The last thing you want is for all this to happen through email or Slack. A robust project management tool will include automated assignments and notifications to help automate this process. This ensures standard procedures are followed and helps things flow smoothly without communication issues.
Communicating with stakeholders
Stakeholders beyond the marketing team often have final veto power on creative or campaign specifics. So, the ability to add guest accounts or integrations with other platforms like Google Calendar or Slack is crucial.
Prioritizing tasks and deadlines
Marketing project management is complicated. Any marketing team knows there are must-do tasks and nice-to-dos, and priorities change daily. Your PM software must help your staff sort through the tasks and work on the most important ones.
Linear to-do lists don’t help in a dynamic environment like a marketing team. Managers and team leaders need the ability to highlight and prioritize tasks in real-time as they come in. Emergency jobs like fixing an ad rejected by Google Ads are common. Does the platform help your team complete these tasks on time or not?
Accessing analytics and data
Marketers are a uniquely data-driven (or data-obsessed) group of humans, so process analytics are crucial to get them on board with the new software. (The ability to see the improvements is crucial to earning long-term buy-in.)
Robust marketing project management tools give your analysts all the data they want.
Top 8 project management software for marketing
Below, you can browse our eight project management software picks for marketing teams and agencies. The list is sorted by use case, not in any particular order.
Motion: Best for boosting marketing team productivity and meeting deadlines
Motion is an AI-powered productivity platform that can help you do more work as a team in less time. Smart task scheduling enables you to avoid missing deadlines and focus on work that matters instead of wasting time on micromanagement.
Our platform offers Kanban and Project views that can help with high-level planning and creative strategy, but the calendar is where we shine.
Instead of manually assigning and scheduling tasks, our algorithm does it for you. You just need to input the deadline, priority, dependencies, category, and assignees (where necessary), and the task gets scheduled in an ideal way.
- Automatic task scheduling that respects deadlines, task prioritization, and task dependencies
- Complex workflow automation, including review assignments
- Task and project-specific comment threads
- Flexible meeting and call scheduling (with a call booking site for clients)
- Integrates with Google Calendar, Outlook, Zoom, and Microsoft Teams to make collaboration smooth. Hundreds of other integrations are available through Zapier.
The Pro plan, including all features and automation, starts at $12/month (billed annually). A 7-day free trial is also available.
Any marketing team that wants to get more done without having to rely on new hires.
Trello: Best for high-level management and ideation
Trello is a project management platform focusing on the Kanban board. Its built-in templates, like the editorial calendar and cross-team campaign boards, make it a solid choice for high-level planning.
Premium plans also include access to views like dashboard, timeline, calendar, and Gantt.
- Custom fields to help implement your complex workflows
- Automated rule-based assignments and notifications
- Activity logs
- Trello integrates with Google Drive, Slack, Salesforce, and 200+ other platforms and apps.
Trello offers a freemium plan with unlimited users and up to 10 boards per workspace but with limited features. The Premium plan includes a calendar, timeline, other views, unlimited automation, and advanced features for $10/user per month (billed annually).
Trello is best for larger marketing departments that span multiple teams that need planning and coordination solutions. In terms of managing the day-to-day of individual teams, it’s not ideal.
Wrike: Best for creative teams
Wrike is a project management platform offering a specific marketing team plan. It includes a built-in tool for reviewing and approving creative assets, which makes it a good fit for design agencies.
You can leave comments on specific locations within the image to make it easier to implement edits. However, it’s not specifically designed for marketing project management software. So, the general user experience is still fairly standard for PM software.
- A built-in approval process with in-asset comments for creative teams
- Dynamic request forms
- Marketing calendar
- Resource management tools
- Wrike integrates with Google Sheets, Salesforce, HubSpot, and more.
The marketing-team-specific plan starts at $24.80/user per month.
Wrike is most suitable for creative agencies that sell services like banners, ads, and website design.
Hive: Best for integrated campaign and project management
Hive is a project management platform with robust features for marketing teams. It offers basic marketing management software features, not just generic project management ones.
- Campaign planning and management templates
- Custom marketing dashboards
- Project timelines
- Document and image review function
- Marketing resource management
- Hive integrates with Google Drive, Dropbox, Slack, and 100+ other tools and platforms.
A free plan available with up to two workspace members. The Teams plan starts at $12/user per month (billed annually).
Hive is best for companies that don’t already have a preferred campaign planning tool.
ClickUp: Best for creating custom workflows
ClickUp is a project management platform focused on complex projects and workflows. The customizability makes it a good option for companies that want to standardize internal processes.
Custom checklists and multi-step approval processes go beyond basic task lists.
- AI assistant that helps you create task descriptions, generate campaign ideas, and more
- Marketing roadmaps
- Built-in document manager for style guides and more
- Marketing-specific dashboard templates
- ClickUp integrates with HubSpot, Zoom, Google Workspace, and 200+ other apps.
A limited free plan with unlimited users is available. Premium plans with access to advanced integrations and automation start at $7/user per month (billed annually).
ClickUp is best for companies with many standard operating procedures for managing their marketing campaigns.
monday.com: Best for integrating larger martech stacks
monday.com is a PM platform with robust integrations, including a wide range of martech tools and advertising platforms.
For example, it integrates with Google Ads and Analytics. That means it can show you the results of your campaigns in dashboards inside the platform.
- Event management templates
- Integrated marketing dashboards
- Content calendar
- Design request workflow
- Resource management and time-tracking features
- Integrates with Google Analytics, Facebook Ads, HubSpot, and 200+ more integrations.
monday.com offers a free plan with up to two users and three boards. To access its integrations, however, you need the Standard plan, which starts at $10/user per month (billed annually).
Integrating large multi-platform campaigns and coordinating resources across teams.
HubSpot: Best built-in PM solution in a marketing platform
HubSpot is a marketing management platform with bare-bones project management built in. You can create projects, manage tasks, and connect them to active campaigns to view the impact inside the platform.
The ability to directly complete marketing tasks within the platform and measure the results makes it a unique addition. However, its limited project management features mean it’s not the best option for assigning tasks and getting work done.
- Connect projects with internal CRM data
- Detailed custom reporting on the effect of projects and tasks
- Resource allocation
- Handle essential marketing tasks from within the platform
- HubSpot includes native integrations for Google Ads, Facebook Ads, LinkedIn ads, and 100+ other apps and platforms.
HubSpot Marketing Hub starts at $800 per month (billed annually). For exceptionally large teams, the flat pricing can be quite affordable. But for smaller companies, this is a big investment. A 14-day free trial is available. (The freemium version of HubSpot’s CRM includes no project management tools or other advanced features.)
HubSpot is ideal for marketing departments in medium-sized businesses that need an all-in-one marketing platform.
Airtable: Best for spreadsheet and customization enthusiasts
Airtable is a low-code platform with a dedicated template for creating a customized marketing workspace. With enough effort, you can use it to create a tailor-made digital home for your marketing teams.
Essentially, you can create the cloud-based software you want instead of settling for something that matches your needs. But this involves a long learning curve and a time investment that’s not right for every team.
- Fully customizable low-code platform
- Robust integrations and data processing
- Workflow automation
- Airtable has native integrations with Salesforce, Slack, WordPress, and 30+ other apps.
Airtable offers a limited free plan with up to five users. Their premium plans with advanced features start at $20/user per month (billed annually).
Airtable is best for smaller companies with the time and resources to customize a workspace to their needs over time.
Project management software that helps your marketing team do more with less
Marketing teams face some unique challenges with project management. The fluid and fast-changing nature of marketing campaigns means you need flexibility.
How do you ensure your team members always work on up-to-date, high-priority marketing tasks? The answer is automation, but not just any kind.
Motion’s advanced rule-based automated task scheduling helps your team do work that matters. Our algorithm considers deadlines, task priority, dependencies, assignments, and slots tasks where they naturally fit. It can even automatically reschedule low-priority tasks when something urgent comes in.
This means you can spend much less time micromanaging your team and more time working on high-impact tasks like overall strategy. Ready to boost your team’s output by 20% without making any hires? Sign up for our free trial today.