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AI for Social Media Marketing: 8 Essential Tools

Learn how AI social media marketing tools can supercharge content creation, make analytics simple, and transform your social media campaigns.

Elizabeth Minton
Writer at Motion
Jan 31, 2024
Table of contents

It’s no secret that to be successful in social media marketing, you need to create a ton of quality content and analyze reams of complex data.

That’s a big ask, but social media ‌marketing tools have been helping with these tasks for a long time, and up until now have done a great job. But those traditional tools are beginning to look outdated. Now there’s a new wave of AI powered tools that can carry out this work more accurately and in a fraction of the time — and it’s no surprise that social media marketers who make the most of AI can gain a significant advantage for their business.

In this article, we’ll discuss eight top-notch AI social media marketing tools and show you how AI tools can transform your social media marketing.

How can AI be used for social media?

Want to improve your social media metrics such as audience engagement, brand awareness, and reach? AI social media tools can boost your social media marketing in so many different ways.

You can use them for:

Planning content: AI tools can quickly analyze trends and audience preferences, then suggest the best times to post your content.

Social listening: They can track social media channels for mentions and customer feedback, giving you real-time insights into your brand image.

Creating written content: AI can generate draft posts, titles, and captions, saving you time and resources.

Creating visual content: AI tools can create and edit images and videos and tailor them to your brand’s style, often with just a few simple inputs.

Data analytics: AI algorithms can process lots of data, giving you a much better understanding of your audience.

Personalized content and advertising: AI can boost your social media engagement by giving you the information you need to send tailor-made messages and offers to your audience.

Predicting future trends: AI social media tools can help you track future trends and tweak your strategies when you spot new patterns in consumer behavior.

Automation of customer service: AI-powered chatbots and automated responses give your customers a better experience by providing quick responses to their questions and requests for support.

Diagram showing how AI can be used for social media

‎How to save time with AI social media tools

Did you know that by using an AI tool, you can reduce the time you spend on menial tasks by around 50%? That’s a lot more time you can use to plan your strategy and carry out other more important tasks.

AI saves time by rapidly creating content and analyzing data, automating repetitive tasks like scheduling and instantly responding to routine enquiries. It does these things faster and more accurately and can vastly improve your productivity.

Best AI tools to use for social media

What makes the best AI social media tools:

You’ll want to consider several things when deciding which is the best AI social media tool for you. It needs to be a tool that's easy to use and will make things run more smoothly from the start. Your marketing team needs to be able to use it right away, without extensive technical knowledge or training.

Good customer support is also vitally important so you can resolve issues and get guidance when you’re stuck.

Other factors you’ll want to consider are:

  • Does it integrate easily with your existing tech stack?
  • Does it offer strong analytics and reporting capabilities?
  • Is it reliable?
  • Does it offer enough security features?

Lastly, cost-effectiveness should be a key consideration. How much time and cost savings is the tool likely to provide, and will it give a good return on your investment (ROI)? Measuring the ROI of AI tools can be complex, but their ability to improve your productivity often makes them a good investment.

1. Motion: Best AI social media marketing calendar

Motion is a superb all-around AI productivity tool that, among other things, can be used as a social media marketing calendar.

Motion AI for Social Media

‎Key features

Social media managers can use Motion to plan and manage all their social media activities. For instance, it can be used to plan social media events and campaigns, set up automated scheduling, reminders, and alerts, and arrange meetings. And it’s ideal for collaboration with other team members on social media tasks.

Motion’s Intelligent Calendar takes all your social media tasks, meetings, and activities and automatically creates a schedule for you. This frees up more time for you to focus on your social media strategy and on producing great content.

Motion’s scheduler is a booking link that allows external vendors and clients to book time on your calendar. It integrates with Google Calendar, Outlook, iCloud Calendar, and many other apps, giving you even more functionality.

Motion is easy to use, with clear navigation and a user-friendly interface. It’s the ideal tool to stay ‌on top of all your social media activities and keep them well-organized.

Motion is available as a desktop or mobile app.


Motion has two pricing plans, one for individual users and one for teams.

The Individual plan is $34 per user per month billed monthly and $19 per user per month billed annually. It provides features for task management, project management, automated scheduling with AI, booking meetings, and calendar management.

The Teams plan provides everything in the Individual plan plus more features and a 40% discount per user. The cost is $20 per user per month billed monthly and $12 per user per month billed annually.

2. Descript: Best AI tool for social media videos

Descript is an AI video editing platform that makes it incredibly easy to make engaging social media videos.

Descript AI for social media

‎Key features

After uploading your video to Descript, AI automatically transcribes it. You can then use the transcript to edit any element of the video. It’s as easy as editing a text document. You can add your logo, captions, progress bars, transitions, and many other features.

Descript’s AI can automatically find good clips from your videos to use on social media platforms. And it’s easy to edit the aspect ratio of your video to optimize it for YouTube, Instagram, TikTok, or other platforms.

There’s a great section of template layouts, title sequences, and social clips to use as a starting point, or you can make your own from scratch.

Files can be exported as video, audio, GIF, text, or subtitle files.


Descript’s free plan gives you limited access to ‌all its key features. There are three paid plans: one for $15 a month, one for $30 a month, and custom pricing for the highest tier. Each tier gives you increasing access to its features.

Lower prices are available if you pay annually.

3. MagicStudio: Best AI tool for social media images

MagicStudio is an image editing software that lets you create and edit images using the power of AI.

Magic Studio  for social media

‎Key features

With the magic eraser tool, you can remove objects, people, and text from your image instantly with one brush stroke. The background remover tool completely removes or changes the background in seconds, or you can blur the background using the background blur tool.

The AI image generator lets you create images by entering a text prompt describing exactly how you want the image to look.

Another useful feature is the ability to increase the size of any of your images without losing quality.

With the paid plan, you can batch-process multiple images,‌ saving you hours of time.


MagicStudio offers a free plan and a paid plan. The free plan gives you basic access, 40 AI generations, watermarked downloads at a lower resolution, and the processing of one image at a time.

The Pro plan gives you unlimited AI generation, high-resolution downloads with no watermark, bulk editing, and priority support. Subscriptions start at $14.99 monthly, with discounts offered if you sign up for 6-monthly or annual billing.

4. Brand24: Best AI tool for social listening

Brand24 is a social media listening platform that uses AI tools to help you discover what people are saying about your brand and then take action in real time.

Brand24 AI for social listening

‎Key features

Brand24’s mention analytics and sentiment analysis help you better understand who’s talking about you and whether your brand is seen in a positive, negative or neutral light.

The discussion volume chart shows you any sudden changes in the amount of discussion around your brand. You can then spot and address any issues before they escalate.

You can customize your alerts in a way that works best for you. For instance, you could set them up to notify you whenever negative mentions about your brand appear on a high-traffic website.


There are four plans ranging from $99 a month for the Individual plan to $499 a month for the Enterprise plan. Prices are lower if paid annually.

The Individual plan allows one user, while all tiers above that allow unlimited users. Each plan provides varying levels of mentions per month, frequency of updates, and capabilities of AI tools.

There’s no free plan, but there is a free 14-day trial with no credit card required.

5. Predis: Best AI meme generator

Predis AI is a social media management tool that works for you at every stage of the process of creating and managing social media posts.

Predis AI for meme generation

‎Key features

With Predis’ AI tools, you can get content ideas to turn into engaging posts, create a content calendar, schedule your social posts and analyze your competitor’s performance.

You can also create single-post images, Instagram reels and high-quality videos.

Predis’ AI meme generator creates memes so you can add some humor to your social channels. You input your idea into the meme generator, choose your theme (or let AI choose it for you), click the “Generate” button, and your meme is instantly created.

Predis also offers lots of free AI-powered tools such as a hashtag generator, color palette generator, best photo picker, video thumbnail picker, stock image search, background color changer, and Instagram post maker.


There’s a free plan that allows you to create 15 AI-generated posts a month and run ten competitor analyses.

There are three paid plans ranging from $29 a month to $139 ‌a month, each providing varying amounts of AI-generated content and competitor analysis. Paid plans also include AI chat.

6. Circleboom Twitter: Best AI tool for Twitter management

Circleboom is an AI-powered social media management platform offering two tools: Circleboom Publish and Circleboom Twitter.

Circleboom AI for twitter management

‎Key features

Circleboom Publish is a tool for overall social media management, which lets you create, schedule, and publish content across different social networks.

Circleboom Twitter, on the other hand, is specifically for Twitter account management. It gives you in-depth analytics, follower and friend insights, and identifies fake accounts, spammers, and inactive users. It also includes search features to help you discover new connections with similar interests.

You can use Circleboom Twitter to list, filter, and, unlike any posts you’ve previously liked, delete your retweets or even your entire Twitter archive.


Circleboom Twitter offers a free plan for use with one profile, which provides limited features.

Four paid plans range from $27.99 a month to $239.99 a month, and lower prices are available if you pay annually. The tier you’ll need depends on the amount of followers you have. Each tier offers different features and levels of support.

7. FeedHive: Best AI tool for creating content at scale

FeedHive is an AI tool designed to help you create, schedule, publish, and manage your social media content at scale.

FeedHive AI for Social Scheduling

‎Key features

FeedHive's AI writing assistant helps you develop ideas and create lots of relevant content. It’ll give you suggestions on how to improve your post and let you know how it’s likely to perform.

The analytics feature tracks your follower growth and uncovers patterns, such as what drives growth and the best times to post.

FeedHive provides a social inbox where you can reply, like, and engage with your audience on all platforms in one place.

It’s built for easy collaboration with your team, so you can give feedback, tag team members, approve posts and co-author content.


FeedHive offers four different plans with varying capabilities, ranging from $19 a month to $299 a month.

The lowest tier provides four socials, posting plans, analytics, and a social inbox. The highest tier provides 500 socials,100 workspaces, a white-label solution, and priority support.

There’s no free plan, but there is a free 7-day trial.

8. SparkToro: Best AI tool for audience research

SparkToro is an audience intelligence platform that helps you discover key insights into your customers.

SparkToro AI for audience research

‎Key features

SparkToro uses AI to research audiences by crawling millions of social media profiles and web pages.

Some of the information it finds out about your audience includes:

  • The top words they use in their bios
  • Their frequently used hashtags
  • Audience demographics like gender, job roles, skills, and interests
  • What sort of social content they follow, visit, and engage with
  • What they watch, listen to, and read

SparkToro uses information you already know about your audience to get more insights. For instance, if you know a hashtag they use, it’ll find out what else they’re engaging with online.

These powerful insights let you target your marketing efforts much more accurately.


SparkToro’s free plan offers some limited features, so you can give it a try. It allows a single user to carry out 20 searches a month with a sample of results.

Its paid plans range from $38 to $225 a month (with discounts for annual payments), providing 50 searches monthly for the personal plan and unlimited searches for the agency plan.

Leverage the power of AI for your social media marketing

So it’s pretty clear that using AI tools can really up your social media marketing game. They can rapidly create content, automate scheduling, give you fast, accurate analytics and supercharge your productivity.

Many social media managers and marketing companies use Motion to book meetings and manage their social media tasks and activities all in one place. With its intelligent calendar, meeting scheduler and ability to help you organize, plan and collaborate with your team, it's the perfect tool for the job.

To find out how Motion can help you transform your social media marketing, sign up for a free trial today.

Elizabeth Minton
Liz is a graphic designer turned content marketer specializing in SaaS, project management, and brand marketing. Besides her passion for writing, Liz cares for her animals on a smallholding in rural Cumbria.
Written by Elizabeth Minton